About Us

Devotion is the Most Valuable Currency

In today’s rapidly evolving world of fractured loyalties and meager attention spans, passion bears the highest premium and inspiring consumer devotion becomes an ever more complicated proposition. Aquarius harnesses the unique commitment people have to sports and entertainment and combines it with some of the most influential and trusted brands in America.

Since our founder and CEO, Marc Bluestein, first created the agency in 2007, bringing together unique insights of seasoned executives who’ve bought and also sold some of the most resonant sports and entertainment brands, Aquarius has prided itself upon never losing a single client. We’re proud to have earned the continued support of partners whose diverse businesses depend upon maintaining the highest degree of integrity, trust and execution. When it comes to dependability, Aquarius never compromises.


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Marc “Blue” Bluestein

President and CEO

Perfect Evening... Home on the couch, watching a race or game with my family
Inspiration… Abe Gardner, my grandfather -- successful in business, loved by all, and nobody had a bad word to say about him
"The" Moment Getting introduced to my friend and co-founder of Aquarius who got me out of accounting and into advertising
I'm Trading Places with… Stan Kasten -- Being a GM, President and Owner has to be amazing
The House is on Fire… After my wife and kids, I'm going back for signed balls from Cal Ripken and Pete Rose and my autographed poster from "The Hangover"
Fondest Memory… 2013 NFL Hall of Fame Enshrinement with my client and friend, Jonathan Ogden

A well respected Industry veteran, Blue founded Aquarius in 2007 after over 20 years of experience in the sports and entertainment marketing field. Blue leads the agency with the core focus on client service and connecting brands to sports properties.

Blue has earned a reputation as an industry expert, and currently serves as a weekly contributor to Fox Sports Radio discussing the business of sports. Blue has significant experience negotiating and implementing sponsorship deals at all levels with leagues, teams, sports and entertainment media properties, and athletes for corporate clients. Over the course of his career, Blue has developed and negotiated integrated sponsorship agreements on behalf of various Fortune 500 brands. Additionally, Blue has been quoted in articles in leading industry publications such as SportsBusiness Journal, IEG Sponsorship Report, Brandweek and various area business journals.

Active in the community, Blue donates his time to several philanthropic initiatives, and serves on United Way’s U.S.A. National Board of Directors, where he is the Board of Director liaison for the iconic non-profit’s relationship with the NFL. He also previously served as a board member for the National Sports Forum. Blue enjoys spending time with his wife and two sets of boy/girl twins, traveling and playing racquetball.


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David O’Connor

Chief Financial Officer

David provides oversight and leadership for all financial, accounting and administrative activities.

Song that always pumps me up… Here Comes the Sun
Person in history I’d invite to dinner… Einstein
Fondest memory… First cruise at eighteen
Favorite activity outside of work… Boating
Top of my bucket list… Australia


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Shauna Gillem

Vice President, Client Services

Shauna leads the client services team, overseeing management and activation of client sponsorship and experiential marketing platforms

Favorite Team… Sad but true…Washington Redskins
Random incident most influenced my life… Serving on WNBA Teen Advisory Board as a 13-year old
Top of my bucket list… Visiting the Greek Isles


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Signe Engle

Director. Client Services

Signe oversees strategic planning for client accounts, as well as all aspects of the project management process and on-site event planning and management.

Personal Inspiration… My Mom – She moved to the US at 27 years old and is my biggest inspiration both and personally & professionally
Proudest Accomplishment… Earnings my Master’s degree
Would love to trade places with… Kelly Ripa – I think I’d be a great morning show host
Song that always pumps me up… Any song from a 90’s boy band
Person in history I’d like to invite to dinner… Princess Diana


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Hilary Goldberg

Senior Manager, Client Services

Hilary oversees planning of client accounts, as well as on-site event planning and management.

What I’d retrieve from my burning home… My phone – it has everything on it – all my photos and most importantly all of my music!
Song that always pumps me up… Heart of a Champion by Nelly. Seriously, listen to it – gets me every time, without fail.
Person in history I’d invite to dinner… Freddy Mercury – there’s no way that wouldn’t be an interesting dinner, plus built in entertainment – I’d give anything to see him perform live.
Biggest disappointment… The Redskins – I’m a fan, but they don’t always make it easy to be…
Top of my bucket list… I’d love to hike Machu Picchu and see the Pyramids. So much history and wonder and beauty all at once. That and I’d like to go to the Super Bowl – it’s so much more than a game, I’d like to check it out.



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Brandon Rollins

Manager, Client Services

Brandon oversees planning of client accounts, as well as on-site event planning and management.


Favorite team… Syracuse Orange basketball
Fondest memory… First trip to Las Vegas
Top of my bucket list… Cruise to the Bahamas
What I’d retrieve from my burning home… My music library
Superpower I most want to possess… Super Speed

"Don't tell me how rocky the sea is, just bring the ship in."

Lou Holtz