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Capabilities

Sponsorship & activation

Brands are living things, and the best are constantly replenished and refreshed by those willing to embrace, trust and even defend them. None are exactly alike, so cookie-cutter solutions and strategic templates cannot help but choke off their resonance. Aquarius customizes every aspect of a sponsorship from partners to platforms to on-site events and activations, to reinvigorate the most vital brand attributes and their target audiences.

  • Sponsorship analysis, valuation and negotiations
  • Sponsorship strategic plan development
  • Activation planning and implementation
  • On-site event and hospitality execution
  • Marketing plan development
  • Media support and placement
  • Team/league/property co-branded promotions, sweepstakes and contest executions
  • Measurement and evaluation

Experiential & Promotional

Passion and loyalty are not easy to come by, and so brands that possess them – or ones hoping to revive or cultivate them – always remember who ultimately controls that investment. From concept to execution, Aquarius always puts fans first, rewarding each one with exciting new connections, opportunities and one-of-a-kind experiences. From concept development through to every element of implementation, Aquarius empowers your brand to continually stoke fans’ involvement – not only on-site but also through extended social and virtual participation.

  • Strategy and concept development
  • Experiential marketing activations
  • Retail event production and management
  • Retail promotions
  • Grassroots and mobile tour marketing execution
  • Cause, research, public relations and social media extensions
  • Measurement and evaluation

Corporate Hospitality

Entertaining demands impeccable service, attention to detail and consistency, and top brands cannot afford the slightest element being out of sync. The difference between a great day, and one that’s truly memorable, is confidence and trust, and Aquarius does everything from negotiating the best seats at venues and vetting marquee celebrities and entertainers, to ensuring every critical logistic surrounding transportation, credentialing, catering and everything in between is considered.

  • Venue negotiations
  • Floorplan and layout management
  • Entertainment
  • Engagement activities
  • Keynote speaker selection and negotiations
  • Celebrity integration
  • Transportation, planning and management
  • Hotel room block negotiations and coordination
  • Catering
  • Event staff management
  • Ticketing, allocation and event registration
  • Premium item sourcing and procurement for VIP gifting programs
  • On-site signage and decor
  • Customized save-the-date invitation and thank you letter creative design
  • Vendor sourcing, procurement and management (i.t. lighting, staging, A/V, florist)
  • Measurement and evaluation

"Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you’re in control, they’re in control."

Tom Landry